Course curriculum

    1. Digital Marketing Introduction Slides

    2. Digital Marketing and E-Commerce

    3. Careers In Digital Marketing

    4. Exploring Careers in Digital Marketing and E-commerce

    5. Digital Marketing Platforms

    6. Test your knowledge

    7. Introduction to The course

    8. End of Module

    1. Chapter 2 introduction

    2. What is social media?

    3. More On Social Media

    4. Introduction to Social Media Management

    5. Social Media Management Elements

    6. Social Media Management Basics

    7. How to create a Facebook Page

    8. Setting Up Social Media Presence

    9. Create a social media presence for your business

    10. Content in Social Media

    11. Basics of a Social media Post

    12. Social Media Content types

    13. Social media content types reading

    14. Tools For Creating Social Media Content

    15. Test your knowledge

    1. Goal Setting Module Welcome

    2. Why Marketing Goals are Important

    3. What are KPIs?

    4. SMART Goals In Digital Marketing

    5. SMART Goals in Digital Marketing

    6. Setting KIPs

    7. How measure Digital Marketing Progress

    8. Working with Data

    9. Test your knowledge

    10. Conclusion: Mastering KPIs, Goals, and Data Handling in Digital Marketing

    1. Welcome to The customer Journey Chapter of The Course

    2. Customer Journey Reading

    3. More Into the Customer Journey

    4. Touch Points

    5. Marketing Funnel

    6. What is a target Audience and what you need one

    7. How to define your target Audience

    8. How to Define Target Audience PDF

    9. Conclusion

    10. Test Your Knowlege

    1. Setting Up Social Media Strategy.

    2. Creating a Comprehensive Social Media Strategy

    3. What to post

    4. Posting Topics

    5. Social Media Calendar

    6. How to Create a Social Media Calendar

    7. Conducting a Social Media Audit: A Step-by-Step Guide

    8. Test your knowledge

    1. Introduction to digital marketing ads

    2. Digital Marketing Ads reading

    3. Social Media Ads

    4. Search Engine Ads

    5. Intro to Google ads Video

    6. Search Ads Formats

    7. How Google ads work

    8. Keyword Research

    9. How to create a Google Ad

    10. Reason for Running Social Media Ads

    11. How to create a facebook ad

    12. How to create a facebook YT video

    13. How to Create an Ad Objective

    14. Tools to Advertise on Facebook

    15. Ad Placements

    16. The Facebook ad auction

    17. Ads Glossary

About this course

  • Free
  • 74 lessons
  • 4 hours of video content

Discover your potential, starting today

Enroll today